RingAround App // Creative Director

Mission was to provide app users with premium quality international phone calls and texting directly from the contacts on their mobile phones. New users received trail credit. The download of the RingAround app was available from Google Play or the App Store. Responsible for designing new and upgraded features for the mobile VoIP app as well as improving the user interface to drive growth in acquisition, conversion, engagement, and retention of users. Art directed in-house photography and videography for social media marketing campaigns, landing page production, and marketing collateral. In coordination with video producer, developed short animated logo intros and designed video graphics both in English and Amharic. Participated in scripted videos for YouTube and provided voiceovers. Persistently expanded knowledge in social media algorithms and user engagement.